Welcome

I’m Kavita and after 20 years in the UK beauty and wellbeing industry, I began paying closer attention to what I was using every day and how it made me feel. Over time, I noticed that some formulas did not suit my skin or my overall wellbeing and I saw many clients experiencing similar concerns after years of using multiple products.

That’s when one thing became clear - you do not need a long list of unfamiliar ingredients to support healthy looking skin and meaningful self-care.

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Why I created Poem

Around 15 years ago, I made the decision to switch to more natural options. I expected it to be straightforward. Instead, I found it difficult to source products that genuinely aligned with my values - thoughtfully made, transparent about ingredients and a pleasure to use.

With my background in wellbeing, I began developing my own alternatives. That process inspired deeper research into safer, more considered formulations and the power of simplifying routines without compromising results.

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My philosophy

What you apply to your skin matters. While not every ingredient interacts with the skin in the same way, some can be absorbed, which is why I believe in being intentional about what goes into every formula.

My guiding rule is simple - if you cannot recognise and understand the ingredients, think twice before putting it on your body.